Don’t start again, your website just requires upgrading
Already got an established website? Upgrading your old website is all you need to do
The moment that your website goes live on the internet it gathers value. This is why you should always consider upgrading your old website as opposed to starting from scratch. This value is in the form of Google acknowledging that your site exists and then ranking it appropriately.
Google will look at many aspects of your website; its domain name age, its structure, coding and the backlinks. These are just a few of the aspects involved in its ranking. Obviously if you opt to start over with your website the afore mentioned points are lost and they may well contain valuable SEO content.
So why is upgrading your old website beneficial?
Domain Names – Upgrading your old website
Firstly, it is highly likely that you will have owned your domain name for several years. With so many websites running for a short period of time, Google looks at the age of the domain to place you in search results.
A domain which has been owned for several years is more valuable than one that has been owned for 12 months. It shows Google that your site is serious and not a ‘pop up site’ that is here today and gone tomorrow. Serious sites own their domain for periods of 2 years and above.
Backlinks – Upgrading your old website
Backlinks are where someone external to your site has placed a link on their site which links to you. If you discard your old site and start afresh these links will break. They can be saved for use on a new site but a substantial amount of work is required to secure them.
Website Structure – Upgrading your old website
The structure and web coding language are highly likely to have been superseded with new and improved standards. Upgrading your old website will allow you to use the very latest structure and code. Google will see these changes and note that you have taken steps to adopt the latest standards. This will assist your site in securing its position and in many instances it will enable Google to rank you higher.
Content – Upgrading your old website
Google will have crawled and ranked your site based upon the content found. Upgrading your old website will enable you to analyse this content and improve it for Google. You gain all the long standing SEO value that your old website accrued with the ability to squeeze extra SEO value from it.
Our upgrading service starts at £450 and includes migration to our servers, SEO audit, securing of present sites SEO value and details of work required to improve your websites Google ranking.
Please contact us to discuss your requirements.
Author: Websitu
Head Honcho at Websitu - The buck stops here unfortunately
